{"id":369,"date":"2017-08-22T18:06:51","date_gmt":"2017-08-22T18:06:51","guid":{"rendered":"https:\/\/swatilathia.wordpress.com\/?p=369"},"modified":"2022-03-09T07:04:44","modified_gmt":"2022-03-09T07:04:44","slug":"structural-decisions","status":"publish","type":"post","link":"https:\/\/swatilathia.com\/?p=369","title":{"rendered":"Structural Decisions"},"content":{"rendered":"<body><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a1bbcc877332\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a1bbcc877332\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/swatilathia.com\/?p=369\/#Auditing_an_Existing_Site_to_Identify_SEO_Problems\" >Auditing an Existing Site to Identify SEO Problems<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Auditing_an_Existing_Site_to_Identify_SEO_Problems\"><\/span><strong>Auditing an Existing Site to Identify SEO Problems<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Auditing an existing site is one of the most important task for SEO professional. This includes those\u00a0who have developed CMSs, so there is a lot of opportunity to find problems when conducting\u00a0a site audit.<\/p>\n<p>Please check :\u00a0<a href=\"https:\/\/swatilathia.wordpress.com\/all-about-seo\/\" target=\"_blank\" rel=\"noopener\">Elements of Audit<\/a><\/p>\n<p>Structural decisions include some of the <a href=\"https:\/\/swatilathia.wordpress.com\/all-about-seo\/\">key points<\/a> as follows<\/p>\n<ol>\n<li><strong>Target Keywords<\/strong><\/li>\n<li><strong>Cross-link relevant content<\/strong><\/li>\n<li><strong>Use Anchor text<\/strong><\/li>\n<li><strong>Use breadcrumb navigation<\/strong><\/li>\n<li><strong>Minimum link depth<\/strong><\/li>\n<\/ol>\n<\/body>","protected":false},"excerpt":{"rendered":"<p>Auditing an Existing Site to Identify SEO Problems Auditing an existing site is one of the most important task for SEO professional. This includes those\u00a0who have developed CMSs, so there is a lot of opportunity to find problems when conducting\u00a0a site audit. Please check :\u00a0Elements of Audit Structural decisions include some of the key points [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"zakra_page_container_layout":"customizer","zakra_page_sidebar_layout":"customizer","zakra_remove_content_margin":false,"zakra_sidebar":"customizer","zakra_transparent_header":"customizer","zakra_logo":0,"zakra_main_header_style":"default","zakra_menu_item_color":"","zakra_menu_item_hover_color":"","zakra_menu_item_active_color":"","zakra_menu_active_style":"","zakra_page_header":true,"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[17,41],"tags":[],"class_list":["post-369","post","type-post","status-publish","format-standard","hentry","category-seo","category-seo-tutorial"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/swatilathia.com\/index.php?rest_route=\/wp\/v2\/posts\/369","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/swatilathia.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/swatilathia.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/swatilathia.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/swatilathia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=369"}],"version-history":[{"count":1,"href":"https:\/\/swatilathia.com\/index.php?rest_route=\/wp\/v2\/posts\/369\/revisions"}],"predecessor-version":[{"id":2021,"href":"https:\/\/swatilathia.com\/index.php?rest_route=\/wp\/v2\/posts\/369\/revisions\/2021"}],"wp:attachment":[{"href":"https:\/\/swatilathia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=369"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/swatilathia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=369"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/swatilathia.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=369"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}