SEO \u2013 Search Engine Optimization is the art and science of optimizing your web pages to be found by the search engines like Google, Yahoo, and Bing etc. But why part art, part science?<\/p>\n
The\u00a0science\u00a0part of SEO deals with technology and all the engineering & technicalities of a website such as code, information architecture & user experience etc.<\/p>\n
While\u00a0Art\u00a0is all about understanding the business, and the customer behavior and try to positively influence it by\u00a0adding value to them\u00a0(in the form of a product, service or a solution)\u00a0and getting value in return\u00a0(as leads, sales or branding).<\/p>\n
SEO plays a vital role in scaling up sales and accelerating the growth of a completely online business (such as\u00a0Myntra.com) or an offline business (such as\u00a0Pizza Hut).<\/p>\n<\/body>","protected":false},"excerpt":{"rendered":"
SEO \u2013 Search Engine Optimization is the art and science of optimizing your web pages to be found by the search engines like Google, Yahoo, and Bing etc. But why part art, part science? The\u00a0science\u00a0part of SEO deals with technology and all the engineering & technicalities of a website such as code, information architecture & […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"zakra_page_container_layout":"customizer","zakra_page_sidebar_layout":"customizer","zakra_remove_content_margin":false,"zakra_sidebar":"customizer","zakra_transparent_header":"customizer","zakra_logo":0,"zakra_main_header_style":"default","zakra_menu_item_color":"","zakra_menu_item_hover_color":"","zakra_menu_item_active_color":"","zakra_menu_active_style":"","zakra_page_header":true,"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[17,41],"tags":[],"class_list":["post-57","post","type-post","status-publish","format-standard","hentry","category-seo","category-seo-tutorial"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/swatilathia.com\/index.php?rest_route=\/wp\/v2\/posts\/57","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/swatilathia.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/swatilathia.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/swatilathia.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/swatilathia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=57"}],"version-history":[{"count":1,"href":"https:\/\/swatilathia.com\/index.php?rest_route=\/wp\/v2\/posts\/57\/revisions"}],"predecessor-version":[{"id":2029,"href":"https:\/\/swatilathia.com\/index.php?rest_route=\/wp\/v2\/posts\/57\/revisions\/2029"}],"wp:attachment":[{"href":"https:\/\/swatilathia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=57"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/swatilathia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=57"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/swatilathia.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=57"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}