Swati Lathia

Learning ways

Month: July 2017

Search Engines Around The World


Google is founded on September 4, 1998

Google Search Engine is the best search engine in the world. It is also the most popular search engine in the world. and it is also one of most popular product from Google. According to latest report from Netmarketshare, more than 75 percent of Search Engine market has been acquired by Google. Both desktop & mobile search engine market is dominated by Google

According to Alexa, google.com is the most visited site in the whole web.


Bing is a web search engine owned and operated by Microsoft which had launched on June 1, 2009. The service has its origins in Microsoft’s previous search engines: MSN Search, Windows Live Search and later Live Search. Bing provides a variety of search services, including web, video, image and map search products. Bing is available in 40 languages.

According to Alexa in November 2016, Bing is on No. 26


Both Yahoo & Bing are not giving competition to Google but giving competition to each other. According to latest report on netmarketshare, Yahoo have a market share of 5.2 percent. Yahoo is still a leader in among most popular free email providers but does not able to convince users in search engine area.

Rest of the search engines – Baidu, Ask.com, AOL, Excite, DuckDuckGo, Lycos and the list goes on.


Foreseeable Future

SEO – Search Engine Optimization is the art and science of optimizing your web pages to be found by the search engines like Google, Yahoo, and Bing etc. But why part art, part science?

The science part of SEO deals with technology and all the engineering & technicalities of a website such as code, information architecture & user experience etc.

While Art is all about understanding the business, and the customer behavior and try to positively influence it by adding value to them (in the form of a product, service or a solution) and getting value in return (as leads, sales or branding).

SEO plays a vital role in scaling up sales and accelerating the growth of a completely online business (such as Myntra.com) or an offline business (such as Pizza Hut).

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