Foreseeable Future
SEO – Search Engine Optimization is the art and science of optimizing your web pages to be found by the search engines like Google, Yahoo, and Bing etc. But why part art, part science?
The science part of SEO deals with technology and all the engineering & technicalities of a website such as code, information architecture & user experience etc.
While Art is all about understanding the business, and the customer behavior and try to positively influence it by adding value to them (in the form of a product, service or a solution) and getting value in return (as leads, sales or branding).
SEO plays a vital role in scaling up sales and accelerating the growth of a completely online business (such as Myntra.com) or an offline business (such as Pizza Hut).