Table of Contents
Auditing an Existing Site to Identify SEO Problems
Auditing an existing site is one of the most important task for SEO professional. This includes those who have developed CMSs, so there is a lot of opportunity to find problems when conducting a site audit.
Please check : Elements of Audit
Structural decisions include some of the key points as follows
- Target Keywords
- Cross-link relevant content
- Use Anchor text
- Use breadcrumb navigation
- Minimum link depth
Structural Decisions